Masterbrand
Brand management masters
Content Strategy
Masterbranders
Video
Call. Create. Content.
Graphic Design
Maha Abdelrazek
Year
2022
The goal
Positioning MASTERBRAND as the most authoritative Master in branding on LinkedIn over 6 months.
Through storytelling
1. what is branding?
2. WHat is masterbrand?
3. who is it for?
4. Why is it unique?
chosen KPIs
impressions
audience growth
From 0 to 1056 followers on LinkedIn.
Average 630 impressions per post.
clicks
Average 34 clicks per post.
engagement rate
An average of 7.73% per post.
Best performing posts
*All video posts!
1.
3, 837 Impressions
2.
1, 194 Impressions
3.
1, 056 Impressions
our favourites
